Programme

Greece 2021

PROGRAMME RELEASE

The review from the first call for papers is complete and we are pleased to release the first round of accepted work which will be presented at the conference in 2021.

VIEW LATEST CONFIRMED PRESENTATIONS
Check out which presentations and interactive sessions have been accepted from the first call for papers, if you want to take part and have your work included in the programme the second call for papers is now open.

DOWNLOAD PRESENTATIONS

VIEW LATEST CONFIRMED POSTERS
Read summaries of the initial round of posters selected for display at the event.

DOWNLOAD POSTERS

20 October 2021

10:00 to 17:00 WORKSHOP- Planning and evaluation: Social Marketing projects and programmes (English Language Workshop)

Speakers: Professor Jeff French

Workshop leader: Prof Jeff French

The aim of this interactive workshop session will be to explore in detail the key elements necessary when planning and evaluating Social Marketing projects and programmes. The workshop will be based on the European Centre for Disease Control technical guidance model for Social Marketing using the STELa planning framework (Scope, Test, Enact, Learn and Act). Participants will explore the ten key tasks involved in the approach and have an opportunity to engage in planning and analysis tasks. Key concepts of value creation development and selection will be covered as will the development of robust evaluation planning and reporting.

10:00 to 17:00 WORKSHOP- Social Marketing as a tool for social change (Greek Language Workshop) | Κοινωνικ? Μ?ρκετινγκ

Speakers: Dr Ariadne Kapetanaki, Leonidas Skerletopoulos, Angela Makris

Workshop leaders: Dr Ariadne Kapetanaki, Angela Makris & Leonidas Skerletopoulos

Learn what social marketing is; how to use social marketing tools; understand human behaviour and design your own behaviour change plan in a day.

In this interactive workshop you will learn about a modern approach that focuses on delving deep to understand the fears, needs, motivations and obstacles that people face in their effort to adopt a healthy lifestyle or free themselves from harmful habits. You will also learn about social marketing practices and tools which can be used to help solve social and environmental problems.

Κοινωνικ? Μ?ρκετινγκ
Γν?ρισε
?την?εξ?λιξη?του?Marketing?ω??εργαλε?ο?κοινωνικ?? αλλαγ??

Ε?σαι επαγγελματ?α? στο χ?ρο τη? δημ?σια? υγε?α? και τη? προαγωγ???υγε?α?;

Aσχολε?σαι ενεργ? με την κοινωνικ? αλλαγ? και την βελτ?ωση τη? ποι?τητα? ζω??; Eργ?ζεσαι σε κ?ποιον κρατικ? ? μη-κερδοσκοπικ? οργανισμ? που βοηθ?ει ανθρ?που?, κοιν?τητε? ? το περιβ?λλον; Τ?τε αυτ? το σεμιν?ριο ε?ναι για εσ?να!

Μ?θε τι? πρακτικ?? του κοινωνικο? μ?ρκετινγκ , καταν?ησε την ανθρ?πινη συμπεριφορ? και σχεδ?ασε το δικ? σου πρ?γραμμα κοινωνικ?? αλλαγ?? σε μια μ?ρα.

Σ?γχρονα κοινωνικ? προβλ?ματα, ?πω? το κ?πνισμα, η παιδικ? παχυσαρκ?α, η ασφαλ?? οδ?γηση, η προστασ?α του περιβ?λλοντο? απαιτο?ν ν?ε? καινοτ?με? προσεγγ?σει? για την επ?λυσ? του?. Οι παραδοσιακ?? πρακτικ?? προσφ?ρουν προγρ?μματα με υψηλ? κ?στο??εφαρμογ?? και αβ?βαια αποτελ?σματα.

Παρ?λληλα ν?α δεδομ?να ?χουν διαμορφ?σει τη σχ?ση των πολιτ?ν με τι? υπηρεσ?ε? και τα κοινωνικ? προγρ?μματα. Απ? παθητικο? λ?πτε? πλ?ον οι πολ?τε? ε?ναι ενεργο? διαμορφωτ?? και επιθυμο?ν να αποτελο?ν μ?ρο? τη? λ?ση?. Τα ν?α αυτ? δεδομ?να ?χουν δημιουργ?σει την αν?γκη για μετ?βαση απ? το παραδοσιακ? μοντ?λο (expert?driven) στο συμμετοχικ? σχεδιασμ? (citizen?orientation?&?co-creation).

Σε αυτ? το? διαδραστικ? σεμιν?ριο (workshop) θα γνωρ?σει? μια σ?γχρονη προσ?γγιση που εστι?ζει στην βαθι? καταν?ηση των?φ?βων, αναγκ?ν, κιν?τρων και εμποδ?ων που αντιμετωπ?ζουν οι σ?γχρονοι ?νθρωποι, στην προσπ?θει? του? να υιοθετ?σουν ?ναν υγιειν? τρ?πο ζω?? ? να απαγκιστρωθο?ν απ? επιβλαβε?? συν?θειε?. Επ?ση? θα γνωρ?σει? πω? οι πρακτικ?? και τα εργαλε?α του μ?ρκετινγκ μπορο?ν να χρησιμοποιηθο?ν για την επ?λυση κοινωνικ?ν και περιβαλλοντικ?ν προβλημ?των.

Το?workshop?χωρ?ζεται σε τρ?α μ?ρη. Στο πρ?το μ?ρο? θα κατανο?σει? την φιλοσοφ?α, τι? βασικ?? αρχ??, την προσ?γγιση και τι? πρακτικ?? του Κοινωνικο??Marketing. Στο δε?τερο μ?ρο? θα ?χει? την ευκαιρ?α να κατανο?σει? την ανθρ?πινη και κοινωνικ? συμπεριφορ? μ?σα απ? μια επισκ?πηση των δημοφιλ?στερων θεωρι?ν και ευρημ?των συμπεριφορικ?ν επιστημ?ν. Στο τρ?το μ?ρο? θα εφαρμ?σει? τα εργαλε?α που ?χει? διδαχθε? σχεδι?ζοντα? το δικ? σου πρ?γραμμα αλλαγ???συμπεριφορ??.??

Το σεμιν?ριο θα διεξαχθε? αποκλειστικ? στα Ελληνικ? και θα χρησιμοποιηθο?ν ελληνικ? παραδε?γματα και μελ?τε? περιπτ?σεων απ? την Ελλ?δα και ?λλε? χ?ρε? ?που το κοινωνικ? μ?ρκετινγκ ε?ναι πιο διαδεδομ?νο.?

10:00 to 17:00 WORKSHOP- The Value of Social Marketing: a practical introduction to key principles

Speakers: Drs Julie Huibregtsen

Workshop leader: Julie D M Huibregtsen, MSc

Being a professional facing behavioural challenges for your target audience every day, this session will give you a practical overview and clear translation of the main principles of Social Marketing.

You might know about Social marketing, but feel the need of a bit more thorough explanation and good examples from the actual practice of Social Marketers. Giving yourself a good basis to benefit from all the coming lectures, presentations and workshops at the conference itself. You will learn more about consumer insight, exchange, competition, behavioural theory, and subject as marketing mix and nudge.

Julie Huibregtsen will tell you about the various instruments and give you a clear view of the power and possibilities of Social marketing. Afterwards you will be able to consider the value for your field of work or own organisation. And she will tell you about elephant trails and true curiosity...

21 October 2021

08:00 to 09:00 Registration and Welcome Coffee

Registration will be open from 8am and coffee will be available for conference delegates.?

09:00 to 10:30 Conference Open and Welcome

The Conference will be officially opened and morning keynote speakers will present.?

Follow the conference on Twitter or Instagram?or sign up for our newsletter for announcements including keynote speakers.?

10:30 to 11:00 Coffee & Networking

Coffee will be served for conference delegates.

11:00 to 12:35 Morning Breakout Sessions

There will be 6 rooms with 20 minute and 45 minute of the highest quality presentations selected from conference submissions. This includes research, case studies, workshops, interactive sessions on topics related to the 10 conference tracks.

There is still time to get your work represented at ESMC21. More information here.

12:35 to 13:30 Lunch & Poster Judgement

Lunch will be served for conference delegates.?

Accepted posters will be judged during this time.?

13:30 to 14:30 Afternoon Keynote

Panel Session

Social Marketing and the Refugee Crisis: Reflections on challenges and solutions

The high number of global refugees has created a social and humanitarian crisis that requires immediate action. This panel aims to examine how social marketing can contribute solutions to the refugee crisis by supporting hospitable systems that are human rights based and consider refugees wellbeing. It will reflect on challenges affecting refugees during their journey from leaving their country to exiting the refugee status. It will examine how social marketing research and practice can support refugee systems solutions at the micro, meso and macro levels. It will discuss examples of good practices that support hospitable refugee solutions and community cohesion.

Chair: Nadina Luca, ESMA & University of York

Panelists:

  • Mansour Omeira-?University of Neuchatel

Submitted Presentations

There will be a keynote presentation by experts in social marketing. Follow the conference on Twitter or Instagram for announcements including keynote speakers.?

14:30 to 15:00 Coffee & Networking

Coffee will be served for conference delegates.

15:00 to 17:00 Afternoon Breakout Sessions

There will be 6 rooms with 20 minute and 45 minute of the highest quality presentations selected from conference submissions. This includes research, case studies, workshops, interactive sessions on topics related to the 10 conference tracks.

There is still time to get your work represented at ESMC20. More information here.

22 October 2021

09:00 to 10:00 Welcome to Day Two

Welcome and introduction to the 2nd day on behalf of the European Social Marketing Association.?

There will be a keynote presentation by experts in social marketing. Follow the conference on Twitter or Instagram?or sign up for our newsletter for announcements including keynote speakers.?

10:15 to 11:45 Morning Breakout Sessions

Panel Session

Social Marketing and Social Inclusion

The panel will focus on the emerging potential that social marketing can play to address health and healthcare disparities for people with disabilities; in particular the issue of inclusion. The panel will cover the following areas, along with Q&A from the audience

  • What role Social Marketing can play as a tool for social inclusion and creating programs for underrepresented populations – in particular the disability sector.
  • How can we increase social marketing research and interventions in the disability sector?
  • How can we adapt social marketing methodologies and strategies to be used by the public health and social services professionals in order to improve the quality of life of this disadvantaged group?
  • What can we do to train professionals who wish to improve services they provide by adopting and integrating social marketing in their programs and activities?
  • What must we do to create a pathway for more inclusive recruitment of people with disabilities in research and community based behavior change programs?

Chair: Suzanne Suggs, ESMA & University of Italian Switzerland

Panelists:

  • Angela Makris- University of South Florida
  • Camilla Speranza-?University of Italian Switzerland
  • Maria Gra?a Gon?alves-?Association of Climate, Energy and Environment Consultants (APCC)
  • Sam Shepard- University of Brighton

Submitted Presentations

There will be 6 rooms with 20 minute and 45 minute of the highest quality presentations selected from conference submissions. This includes research, case studies, workshops, interactive sessions on topics related to the 10 conference tracks.

There is still time to get your work represented at ESMC20. More information here.

11:45 to 12:15 Coffee & Networking

Coffee will be served for conference delegates.

12:15 to 13:00 Afternoon Keynote

There will be a keynote presentation by experts in social marketing. Follow the conference on Twitter or Instagram for announcements including keynote speakers.?

13:00 to 14:00 Lunch

Lunch will be served for conference delegates.

14:00 to 15:30 Afternoon Breakout Sessions

Panel Session

The Moral Maze: Exploring ethics of social marketing, who's side are you on!?

This session will consist of a discussion about how interrogate and deal with a number of key social marketing ethical dilemmas. The discussion will be held between four proponents of different schools of ethical thought. A number of ethical issues will be set by a moderator / chair for responses by the panel members. Audience members will also be asked to ask questions related to views expressed by the panel members and also to pose their own ethical challenges for comment.

  • Jeff French- CEO Strategic Social Marketing
  • Rebekah Russell-Bennett-? Assistant Director at Queensland University of Technology's Behavioural Economics, Society and Technology? Centre

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Submitted Presentations

There will be 6 rooms with 20 minute and 45 minute of the highest quality presentations selected from conference submissions. This includes research, case studies, workshops, interactive sessions on topics related to the 10 conference tracks.

There is still time to get your work represented at ESMC21. More information here.

15:30 to 16:00 Coffee & Networking

Coffee will be served for conference delegates.

16:00 to 17:00 Final Plenary Session and Conference Close

A presentation will be made by the final keynote speaker. There will also be a summary of the conference and the conference will be officially closed.

Follow the conference on?Twitter?or?Instagram?or sign up for our?newsletter?for announcements including keynote speakers.?

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